Case Studies
Strategy for Iterating Assets
How I developed an iteration strategy to support the UA team and achieve Growth KPIs.
Brand Redesign x Growth Marketing
How I worked with senior leadership to rebrand and relaunch 200+ digital ads with minimal impact to growth KPIs.
Early adoption of TikTok Ads
How I approached launching Growth ads on TikTok in 2019 with minimal creative budget.
Other Work
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DRTV
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Social Ads
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Creator Partnerships
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Direct Mail
